SIESTA


        At VidMob, employees on the marketing, sales and partnership team - who routinely present to clients - needed easy access to all content representing VidMob’s product. Since existing client’s work couldn’t be used to demo the platform, we created demo brands that resonated with the company’s user buyer personas. The outcome were a total of four* demo brands and an extensive asset library featuring key screens from VidMob’s platform.
        VidMob’s main user buyer persona is a Marketing Manager who works for a growth company. To represent them within our marketing and product ecosystem we developed Siesta; a young and digitally native company that provides high-quality, earth friendly and easy to shop products.


*other demo brands available upon request.


ROLE

Research, Art Direction, Design


YEAR

2021