CORE OFFERING CAMPAIGN

        VidMob is an integrated platform combining AI-powered creative analytics with a production workflow system connected to a network of expert creators.
        VidMob’s design team was asked to create ads that would promote its core offerings, educate people on the advantages of using VidMob’s platform and generate new leads. In collaboration with Caitlin Dean, we conceptualized, art directed and executed two ads for the marketing campaign. Based on VidMob’s user personas we knew there were two types of leads we could generate, so we decided one ad would focus on the data-driven aspect of the business and the other one on the creative aspect.